Brand Identity

A cohesive identity for a hypothetical brand, shaping from the core idea to visual language.

A cohesive identity for a hypothetical brand, shaping from the core idea to visual language.
Room
Room
Room

Client

Freelance

Client

Freelance

Client

Freelance

Type

Wellness Branding

Type

Wellness Branding

Type

Wellness Branding

Year

2023

Year

2023

Year

2023

Duration

1 month

Duration

1 month

Duration

1 month

About


Aromas have the power to transform our mood, actions and helps us pursue a healthier lifestyle and mental balance. Moments Candles with the help of its well curated collection of scents aims to form an emotional connection inspired by moments of life, full of essence and light.

Moments is an all natural and sustainable brand, designed to resignify your space. The candles are made with simple organic and environment friendly ingredients like Soy and Coconut Wax and essential oils. Handcrafted in small batches using traditional Indian methods each and every candles are hand-poured to insure the quality control at every step of the process. Each candle is inspired by recalling the moments of life.


Living room
Living room
Living room


Logo


Taking the brand values and brand name a fitting unique logotype was created that transmits elegance.



Colour Palette and Typography


Graphically, I decided to assign a colour to each aroma to differentiate one product from another.


Living room
Living room
Living room


Iconography


Use of simple, meaningful visual symbols, to communicate ideas, functions, and the brand identity universally.



Illustration

Artful creation of original visuals that interpret ideas, and enhance storytelling.


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